So, you're thinking about doing a video. Maybe you have a trade show coming up, or you need a new marketing piece for an upcoming product. A video sounds like a good idea, but you're just not sure it will be worth the cost, especially if you only have one event to use it. Can you justify the purchase? What about the time you'll spend on it? Is there a way to make it last? Can you stretch those dollars a little further? Yes. Here's how... With a little careful planning, the work that goes into creating one video can be stretched to cover multiple uses, and even several videos. Say you need a marketing video, and also one for training... would you have to do two complete productions, costing you an arm and a leg? Not necessarily. It's simple: shoot it once, use it over and over again. Get all the b-roll possible in every location you visit, keeping it in your footage library for future use. After all, if you already have the video crew out and gathering footage, why